Winning in today's market requires that sales teams adapt to change and continually find new ways to create customer value. At the same time, teams must be tightly aligned behind the organization's strategic objectives.
At 4th Generation Systems, we provide an end-to-end solution for better sales management. In addition to implementing new systems and processes, we coach leaders and train sales teams in new ways to collaborate and interact strategically with customers to create real business value, organic growth and healthy margins.
Our curriculum combines inspiring classroom and e-learning sessions with one-on-one coaching to create an environment that fosters greater personal development, team collaboration and real-world understanding of customer needs and business strategy.
Most of all, we enlighten your people to the many ways they can innovate and demonstrate what they are truly capable of accomplishing. Our learning tools and systems are proven to drive greater competitiveness, personal motivation and alignment behind your vision.
What We Believe
Customers crave attention and want to feel their needs are being cared for. However, providing attentive service and new solutions isn't enough to keep them happily engaged. Frankly, they can get good service from anyone.
To build a truly engaging experience that sets you apart, your people need to think and act in new and deeper ways that allow them to contribute everything they have to give…with their hearts and minds. Let's face it, your people are your strategic advantage.
To unleash that potential, people first need to recognize it and believe in themselves. They also need to fully understand and internalize your business strategy. With this drive and knowledge, they are now ready to embrace change and seek out new ways to enhance their abilities and serve customers in value-building ways.
What We Do
As we help organizations build capabilities and become more customer-centric, 4th Generation Systems offers:
- Training in strategy and execution
- Systems to instill the mindsets, competencies, skills and motivation necessary to earn more of the customer's business
- Management counsel to help drive greater personal accountability across the team
- Measurement practices to continually monitor and improve team and individual productivity
Client Successes
Check back soon for full case studies.
- Berlin Packaging turned to 4th Generation Systems for consistent 20% year-over-year growth in a stagnant market.
- For Graybar, we helped define and design their sales management system. We instilled behavioral change and leadership practices to prepare the culture for future growth opportunities.
- Port Supply boosted sales 24-45% in targeted accounts by moving to a consultative sales approach from a more transaction-based model. We developed customized tools and processes and provided cumulative training.
- Almo increased profits in less than a year. We unified their team around a collaborative, consultative client engagement model and prepared them for the next generation of market challenges.
- OG&E Electric Services deployed a customer-first process and incentive system to prepare for pending deregulation, which would significantly increase competition. With our help, they increased unit sales 30% and revenue 40% within a year.
- Morgan Distribution increased sales 20-50% across its varied product lines from near-static growth through our culture shift process, which also increased employee retention.